Artificial Intelligence: An Assistant, Not a Solution

Hubspot's 2024 State of Marketing Report states that artificial intelligence has become an emerging marketing trend with 64% of marketers already using it for content and strategy. The possibilities of AI have generated a rise in higher-quality content that feels more personalised, within only a few prompts.

However, although it provides endless, efficient opportunities, it is important to remember that AI is an assistant, not a solution. Adding a human touch to content is important otherwise it can come off as disingenuous.

To ensure authenticity, make sure to:

  • Understand the values of your business and show it in your copywriting.

  • Use a branding and messaging strategy and keep it consistent.

  • Make sure to be vulnerable and let your personality shine through.

As AI becomes more prominent, the public is actively searching for any signs of it in your content. Do not rely on artificial intelligence - work hand in hand and it will assist in optimising your marketing and branding strategies.

If you would like to read more about AI and marketing trends, read Hubspot's article here.

Tagai Management Consultants is a award-winning management consultancy specialising in Procurement /Supply Chain, Stakeholder Engagement, Business advisory and Innovative Futures services across Australia and the Asia/Pacific region. We are focused on empowering relationships and working with our customers to enhance their commercial and social outcomes within their supply chain and across communities. Get in contact with us today.

Education, Innovation in BusinessMurray Saylortagaimc, Artificial Intelligence, Marketing, Marketing TrendsComment